He then asked for money from a sponsor and Dom Pérignon took the opportunity. ‘Cubby’ Broccoli who owns the film rights to Ian Fleming’s James Bond novels. “Ian Fleming used to place Comtes de Champagne in all his movies, but then sold the rights to movie producer Albert R. Was Taittinger Ian Fleming’s favourite Champagne? I reached out to Champagne Taittinger to try to understand why Taittinger didn’t really follow Bond onto the big screen.

These sponsor deals don’t come cheap, Heineken was a sponsor in Skyfall, paying a reported £25 Million to appear in the movie and in 2002, it was reported that Aston Martin paid £28 Million to bring the Aston Martin back for Die Another Day.īond Fact – Champagne Bollinger pays £10 million to feature in each film.įor the latest Bond film, No Time To Die, some of the lesser-known sponsors including Tom Ford, Persol and Macallan paid together around £86 Million.īond Fact – In the writings of Ian Fleming, James Bond drinks a total of 317 alcoholic drinks, including:īefore we get into the films, it’s worth mentioning that Ian Fleming, the writer of James Bond, envisioned that Champagne Taittinger would be Bond’s go-to Champagne, he mentions Champagne Taittinger in his first Bond book, Casino Royale, although in the film version, we see Champagne Bollinger.

How many of you know that the Bond films have featured 3 Champagnes and 1 Cava. When we watch the James Bond films, there are few famous product placements that we expect to see, with the likes of Bond’s Aston Martin, his OMEGA watch and a bottle of Bollinger Champagne. Other than the way he says his name, Martini, Shaken, not Stirred might just be Bond’s second most famous line, but despite the Martini being Bond’s signature drink, he drinks more Champagne than Martini’s.īond Fact – Did you know that a real Martini is not really meant to be Shaken, shaking includes the addition of ice, which dilutes the Cocktail quicker, also making the Martini cloudy, but it does chill the Cocktail faster and makes it less strong, allowing Bond to stay focused on his mission.

James bond drink in casino royale