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The parodies frequently make comedic use of the fourth wall, breaking character, and meta-references. Phil arrives to counsel the Desperate Housewives, or the cast of Sex and the City show up as the new hookers on Deadwood. Many parodies end with the abrupt deus ex machina appearance of outside characters or pop culture figures who are similar in nature to the film or TV series being parodied, or who comment satirically on the theme. In 1973, the promotional movie poster for Robert Altman's The Long Goodbye was designed in the introductory manner of a Mad parody, including the rectangular word balloons with self-referential dialogue for verisimilitude, the poster was written and drawn by Mad regulars Frank Jacobs and Jack Davis. The style was widely copied by other humor publications. This approach was also used for Mad's television parodies, and came to be identified with the magazine. The opening page or two-page splash usually consists of the cast of the show introducing themselves directly to the reader in some parodies, the writers sometimes attempt to circumvent this convention by presenting the characters without such direct exposition. These articles typically cover five pages or more, and are presented as a sequential storyline with caricatures and word balloons. Characters are caricatured, and lampooned with joke names.

The authors parody the original titles with puns or other wordplay. The works selected by the staff of Mad are typically from cinema and television in the United States. Usually, an issue of Mad features a spoof of at least one feature film or television program. This list of film spoofs in Mad includes films spoofed ( parodied) by the American comic magazine Mad.

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